Director of Sales – European Leisure – Luxury London Hotel

An exciting opportunity to join one of London’s most prestigious luxury hotels as Director of Sales, taking ownership of the European Leisure market and playing a key leadership role in growing the hotel’s profile, reputation and revenue across this important segment.

This is a highly relationship-driven role, focused on developing new business, nurturing high-value accounts and building long-term partnerships with key agents, bookers and opinion leaders across mainland Europe. You’ll be out in the market attending, trade shows and networking events, hosting fam trips and meeting clients while working closely with the on-property team to deliver an exceptional experience from enquiry through to VIP arrival.

Working alongside the senior Sales & Marketing and Revenue leadership teams, you’ll help shape and execute the European Leisure strategy, identifying emerging opportunities, responding quickly to market changes and maximising revenue across key demand periods. You’ll also take a hands-on approach to high-profile stays, delegations and VIP guests, ensuring the hotel consistently delivers the level of service expected within the luxury sector.

We’re looking for someone with experience in a similar luxury hotel sales role, with a strong understanding of the European Leisure market and, importantly, an established network of contacts across the region.

You’ll bring a commercial mindset, strong organisational skills and an entrepreneurial approach. You’ll have the confidence to open doors, build genuine relationships and think creatively about where the next opportunity will come from.

This role suits a true relationship builder who knows the European Leisure market, loves luxury hospitality and wants to create meaningful commercial opportunities for an exceptional London property.