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Beyond the Big Moments: What’s Driving the Next Phase of Growth in Global Sport

As the Winter Olympics capture global attention, they prompt a broader reflection. Not on the Games themselves, but on the industry they sit within. Major sporting moments may be temporary, but they increasingly highlight a deeper truth: the global sports industry is entering a sustained period of structural growth, underpinned by technology, capital, and professionalisation.  Industry forecasts now place the global sports […]